Website Redesign & Digital Experience Platform
Issued By: District
Website: www.mvhealth.org
Location: Omak, WA
Project Type: Full Website Redesign, UX/UI, CMS, Accessibility, AI Integration
Submissions
Posted: Tuesday, April 14
Submissions Due: 11:59PM, PST. Thursday, April 30, 2026
Awards Selection: On or before July 1, 2026
Days Posted: 17
Send Submission Requirements: somdayw@mvhealth.org
Project Overview
Okanogan County Public Hospital District No.3 dba Mid Valley Hospital (“District”) is seeking a qualified digital agency to design and develop a modern, ADA-compliant, user-centered website that reflects our evolving brand, community trust, and commitment to accessible, high-quality healthcare.
Our current website (www.mvhealth.org) serves as a content foundation but lacks the modern visual design, AI-driven engagement, accessibility architecture, and intuitive navigation expected by today’s healthcare consumers.
This project is design-forward first with technology and AI used to enhance human connection, clarity, and confidence.
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Design Vision
The new website must:
Use glass-clean, modern healthcare aesthetic
Feel open, calm, trustworthy, and advanced
Balance warmth with professionalism
Use soft gradients, light layering, and subtle motion
Be visually competitive with large regional healthcare systems
Reflect a local hospital with world-class design
Visual Style Direction
Clean glass UI layers
Light depth and transparency
Rounded cards and soft shadows
Minimal clutter
Accessible contrast
Elegant animation (not distracting)
Mobile-first beauty
Brand Alignment
Design must follow District Brand Guidelines including:
Primary brand blue #233e93
Accent colors Popcorn Yellow #f5c910, Cheer Blue #22a5d8
Soft neutrals like Cloudy #dfdfdf and Skywalker #ccdfef
Typography family: Mollen (Bold, Regular, Light)
Medium to Low Opacity
Audience
The website design must appeal and be relevant to Patients, Families, Seniors, Caregivers, Providers, Job seekers, Community partners, Donors and supporters. The design must also feel easy, calm, human, trustworthy, modern and local
AI & Smart Experience Expectations
We expect thoughtful AI integration including:
AI-assisted search and navigation
Symptom-to-service guidance
Smart service recommendations
Personalized content routing
Accessibility enhancement tools
Content translation support
Future-ready AI framework
AI must support clarity, not replace human care.
Accessibility (Mandatory)
Website must meet:
WCAG 2.2 AA compliance
ADA compliance
Keyboard navigation
Screen reader compatibility
High contrast modes
Text resizing
Motion reduction options
Clear semantic structure
Accessibility must be built into design not layered afterward.
Website Architecture (Proposed Sitemap)
Primary Navigation
Logo
Find Care
Services
Providers
Locations
Patient Info
Contact
Secondary Navigation (Below Primary)
Call Now
Get Directions
Login to Portal
Foundation
Services
Emergency Services
Walk-In Clinic
Primary Care
General Surgery
Gastroenterology
Nutrition Counselling
OBGYN / Women’s Health
Reproductive Healthcare
Orthopedics & Orthopedic Surgery
Labor & Delivery
Behavioral Health
Diagnostic Imaging
Laboratory
Respiratory Therapy
Rehabilitation
Pain Management
Chronic Care
Required Deliverables
Full website design system
UX/UI wireframes
Visual mockups
CMS implementation
Accessibility testing
SEO structure
AI feature integration
Staff training
Documentation
Ongoing support option
CMS Requirements
Easy internal editing
Role-based access
No technical skill required
Media library
SEO fields
Form builder
AI compatibility
Content Strategy
Agency should assist with:
Simplifying healthcare language
Humanizing service descriptions
Improving calls to action
Reducing friction for patients
Improving trust and clarity
Performance Expectations
Fast loading
Optimized images
Core Web Vitals compliance
Mobile performance priority
English & Spanish
Proposal Requirements
Each proposal must include:
Agency overview
Healthcare experience
Design philosophy
Accessibility process
AI integration approach
Example websites
Project timeline
Team structure
Cost structure
Support model
References
Evaluation Criteria
In the event of similar scoring, the District may consider accessibility expertise, past healthcare experience, and references as tie‑breaking factors. Final acceptance is contingent on validated accessibility testing demonstrating WCAG 2.2 AA compliance. The selected firm will be required to enter into a written agreement with the District to include insurance, indemnification, public records compliance, and data security provisions.
Proposals will be evaluated on:
Criteria
Weight
Score (1–5)
Weighted Score
Evaluation Guidance
Design Quality
15%
Visual appeal, brand alignment, modern design, consistency, and creativity
Healthcare Understanding
15%
Demonstrated knowledge of healthcare environments, patient needs, compliance, and tone
Accessibility Expertise
15%
Experience with ADA/WCAG standards, inclusive design practices, and usability for all users
AI Capability
10%
Integration of AI tools (chat, personalization, automation), innovation, and practical application
UX Strategy
15%
User journey planning, intuitive navigation, patient-centered design, and conversion optimization
Communication Clarity
10%
Clear, concise proposal, defined processes, responsiveness, and stakeholder communication approach
Cost Transparency
10%
Detailed, easy-to-understand pricing with no hidden fees; clear scope alignment
Cultural Alignment
10%
Alignment with organizational values, mission, community sensitivity, and tone
Score
Definition
5 – Excellent
Exceeds expectations; highly relevant, innovative, and clearly differentiated
4 – Strong
Meets expectations with minor strengths above baseline
3 – Adequate
Meets basic requirements but lacks distinction
2 – Limited
Partially meets requirements; notable gaps
1 – Poor
Does not meet requirements or is unclear/incomplete
Desired Outcome
District wants a website that:
Acts as an educational tool
Seamless patient journey navigation
Makes patients feel safe
Makes staff feel proud
Makes the community feel connected
Makes donors feel confident
Makes visitors stay local
Closing Statement
District is not seeking just a website.
We are seeking a digital front door that represents who we are and who we are becoming.
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